Pantech Joins the Dew Tour As Title Sponsor of Season-Opener in Ocean City
May 30 2011, 12pm
Official Handset Partner Signs on for Summer and Winter Season
Burr Ridge, Ill. – May 30, 2011 – The Dew Tour today announced that Pantech Wireless, Inc. has signed on as the official handset partner of both the Dew Tour and Winter Dew Tour, title sponsoring the opening event of the 2011 season. The Pantech Open will take place July 21-24 in Ocean City, MD.
Pantech, an innovative and leading mobile phone manufacturer is hitting the US market full throttle with a fully integrated tour-wide sponsorship. Pantech will have exclusivity in the handset category, along with national media benefits across NBC, USA and MTV2, digital benefits within Allisports.com, onsite activation rights and benefits across all Dew Tour and Winter Dew Tour events, and inclusion in the Tour’s multi-million dollar marketing campaign. This sponsorship will strategically compliment the launch of several anticipated Pantech products over the coming months. Pantech phones can be found at AT&T stores and retailers nationwide.
"Dew Tour is a perfect platform for the Pantech brand that allows us to directly interact with our core audience,” said Erin Magee, Director, Channel Marketing of Pantech. "With Pantech’s market share rapidly increasing and customers asking for our products by name, we feel it’s time to expand our visibility in a bold way.”
Boasting some of AT&T’s most unique messaging and smartphone designs, this partnership offers Pantech important exposure to its primary audience, brought to life through the coast-to-coast events of the Dew Tour and Winter Dew Tour. Pantech mobile phones are innovative lifestyle products designed to keep consumers connected to their social life at all times. Whether zipping off a quick text to friends during the concert, updating their status with a clever video clip, or downloading the latest app, Pantech products deliver state-of-the-art experiences for today’s on-the-go and constantly connected tweens, teens and young adults.
“We are very pleased to welcome Pantech into the family of blue chip Dew Tour partners,” Alli President Wade Martin said. “Pantech is an exciting, youthful brand and technology partner that brings new content distribution opportunities and marketing channels to the Dew Tour.”
The summer 2011 Dew Tour schedule is as follows:
|Pantech Open||July 21-24||Ocean City, MD - Ocean City Pier|
|Dew Tour at Portland||Aug 11-14||Portland, OR - Rose Quarter|
|Toyota Challenge||Sept 8-11||Salt Lake City, UT - Energy Solutions Arena|
|Dew Tour Championships||Oct 13-16||Las Vegas, NV|